The Concept of Luxury Brands

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An eBook about the Characterization and Categorization of Luxury Products and Brands. It includes a Taxonomy of Luxury and a Handbook for the Creation of Luxury Products and Brands (luxury marketing paradoxes, etc.).

Content overview:

  • Size
    1.91 MB
  • Length
    100 pages
  • Size1.91 MB
  • Length100 pages
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The Concept of Luxury Brands

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